The agency behind OREO’s Stay Playful for All initiative approached us to help tell a meaningful, coast-to-coast story about making hockey more accessible for youth across Canada. Year One of the program brought the team to Toronto, Montréal, Calgary, and Vancouver, where NHL players William Nylander, Nick Suzuki, and Quinn Hughes, alongside the NHLPA Goals & Dreams program, helped deliver equipment, encouragement, and inspiration to the next generation. Our task was to capture the heart behind the initiative, its joy, its impact, and the real families and young players whose lives are changed by the chance to play.

The Result: As the program expanded to its final city, Vancouver, Creative Good returned to capture the concluding chapter of Year One and craft a second impact-driven edit. This new piece brings together real stories, dynamic hockey visuals, and compelling interviews to illuminate the heart of the initiative. The finished film celebrates the power of play and community, amplifying a national mission dedicated to giving every child a fair chance to get on the ice.