The agency behind OREO’s Stay Playful for All initiative approached us to help tell a meaningful story about making hockey more accessible for youth across Canada. In partnership with NHL players and the NHLPA Goals & Dreams program, the campaign provides equipment and inspiration to the next generation. Our task was to capture the heart behind the initiative, its joy, its impact, and the real families and young players whose lives are changed by the chance to play.

The Result? Creative Good produced and filmed an impact-driven video that brings the program’s mission to life with authenticity and emotional resonance. Through candid storytelling, dynamic on-ice visuals, and thoughtful interviews, we highlighted how OREO and its partners are breaking down barriers and opening doors to the sport. The final piece showcases the power of play and community, helping amplify a national campaign dedicated to giving every child the opportunity to experience the game.